Cider of Sweden, the UK arm of Kopparberg Breweries, Sweden, is pleased to announce the launch of Frank’s Alcoholic Ginger Beer.
Made specifically for the UK market, Frank’s Alcoholic Ginger Beer marks the company’s first new brand launch outside of its highly successful Kopparberg Cider range.
Named after the father of Kopparberg Brewery owners Peter and Dan-Anders Bronsman, Frank’s Alcoholic Ginger Beer is a unique blend of traditional Swedish lager beer and the finest ginger, which, when brewed together produce an incredibly refreshing lager drink with a spicy undertone.
Available in 500ml bottles, Frank’s Alcoholic Ginger Beer has an ABV of 4.0% and can be served straight or over ice in a glass.
Commenting on the launch, Cider of Sweden Managing Director, Davin Nugent said “After over four years building Kopparberg Cider into one of the UK’s leading cider brands, we are delighted to now offer another premium bottled brand to the UK drinks market.”
He went on to say that “the drinks repertoire of the UK consumer has changed rapidly over the last ten years and in Frank’s, we believe we have another brand and taste profile that will prove very attractive to consumers and will widen the UK drinks repertoire further still.”
Launching in bars across the UK from June, Frank’s Alcoholic Ginger Beer is initially available from 19 April in over 600 Tesco stores across the country. T
Tesco buyer Ian Targett said “The market for alcoholic ginger beer is new but has caught on very quickly and will no doubt take off as the weather warms up. We are really pleased to have Frank’s in Tesco ready for the summer, it has a real ginger kick to it and will be the Alcoholic Ginger Beer for those in the know who want a bit more zing with their refreshment.”
With its great taste and retro branding, Frank’s Alcoholic Ginger Beer is the firm favourite to be the drink of the summer and beyond!
For more information, please contact Cider of Sweden Trade Marketing Manager; Meriam Alnaman / firstname.lastname@example.org / 0203 170 8453
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.