Choose speciality channel:   Choose sector channel:     Search the site



Football Association under fire for delaying anti-homophobia ad

Football Association under fire for delaying anti-homophobia ad

The Football Association has come under fire from gay rights supporters after cancelling the launch of an anti-homophobia advertising campaign.

Scheduled to be launched tomorrow (Feb 11, 2010) at Wembley Stadium, the highly-anticipated and controversial campaign, created by ad agency, Ogilvy, had been in development for two years.

Commissioned by the FA together with soccer diversity campaign group Kick It Out and gay rights group OutRage, the launch of the new work was being heralded as a landmark step in the bid to tackle the issue of homophobia amongst players and fans.

Despite the public launch being pulled, Ogilvy has unveiled the work on its YouTube channel with a credit for its creators Andy Bird and Sue Higgs.

The work shows a man taunting, a newspaper seller, a fellow commuter on the tube and work colleagues with anti-gay language, accompanied by the caption, “This behaviour is unacceptable here.”

Cutting to footage of the terraces it adds, “So why should it be acceptable here?”

"I always wanted an MTV-style video, with an appealing, uplifting, positive message, featuring top players and a good music track. Sadly, the FA never seriously attempted to get top players to participate,” said Peter Tatchell of OutRage.

"I don't object to the use of anti-gay abuse to make a point. The shock value is likely to give the video the impact and controversy necessary to generate publicity and debate. It will get people talking, which is a good thing.”

See what all the fuss is about by watching the advert below. WARNING. Some viewers may find the content distressing or offensive.


Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.