mCommerce is being given a boost with a new Augmented Reality ‘Product Finder’ that harnesses state of the art technology.
As shown in the video below, the user keys in the product the product they are looking for and then can scan passers by.
The tool then identifies what they are wearing and the nearest store where it can be purchased.
Augmented reality product finders overlay product information (prices, descriptions, and images) on top of the view of the real world.
Each product is represented by a marker, giving users an immediate sense of how near a particular product is located as well as its general direction.
"This ability to find out what a store is selling without having to actually set foot inside the store is brilliant, especially if you want to avoid going in and out of every single shop in town to find the item you're looking for!,” said Paula Abrahamson, CEO of Thundre, the company which has developed the tool.
“So using an augmented reality product finder is definitely the way to short-cut your shopping."
The augmented reality product finder can be accessed on any iPhone 3GS or Android phone and viewed using Layar, an augmented reality browser which is free to download. It currently only operates in the United Kingdom.
The hyperlocal search technology and data is also available to publishers anywhere in the world allowing brands to take a revenue-share.
See the tool in action below.
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