This week it was revealed that Microsoft was in talks with Rupert Murdoch’s News Corp to set a pay deal for exclusive access to the company's content.
According to a OneNewsPage.com poll, the public are overwhelmingly positive about a potential deal.
Eighty nine per cent declared the move to be ‘a winner’ with a lowly 11% declaring it to be ‘a loser’.
A pretty good result for a guy that has been called an “old fool,” an “aging idiot,” and as exhibiting, “early signs of dementia” in the press this week.
The 78-year-old founder and chairman of News Corp, which owns Fox News, the Wall Street Journal, and The Sun, is looking to wants to eliminate masses of free-seeking web surfers in favor of a smaller, paying group. He’s also threatened to sue Google.
Meanwhile, things are looking up for ITV as it has just bought the remaining 25% of breakfast TV channel GMTVfor £22.3m, from Disney.
The TV market is stabilizing, it would seem, with ITV, broadcaster of shows such as the X Factor, promising to break an almost 18-month run of sinking revenue figures in December, predicting an increase of 4% year-on-year.
ITV controls well in excess of 40% of total UK TV advertising across its channels.
ITV and GMTV have until now run with separate managements but that will now change.
ITV has indicated it would be looking for savings of 10% following the deal.
The deal could also have a political benefit for ITV, which is attempting to persuade government and regulators to regard its channel businesses in its franchise areas, England, Wales and one Scottish region, as one, according to the Financial Times.
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