Coty Inc. has announced that after a competitive pitch, JWT, the world’s leading advertising agency, has been reappointed as the official advertising agency of its biggest colour cosmetic line, Rimmel London.
Coty, through its Rimmel London brand, has been working alongside JWT for the past 11 years in a close and productive partnership.
JWT’s commitment and understanding of the brand has played a significant part in Rimmel’s success, taking the brand beyond beauty into a lifestyle choice and enabling it to become a market leader.
Rimmel, working with JWT, have extended Rimmel’s portfolio of faces by signing two new brand ambassadors: Coco Rocha and Georgia May Jagger.
They will appear alongside Kate Moss, Lily Cole and Sophie Ellis Bextor in a number of campaigns in 2010.
Coty will also pursue a stronger link to consumers through a broader use of the internet to build a loyal following among its brands, particularly Rimmel.
Rimmel and JWT will continue to work closely together to further build Rimmel’s market leadership position and continue the brand’s evolution by extending its edgy style and London street-wise approach to new target audiences and new markets around the world over the coming decade.
Steve Mormoris, Senior Vice President of Coty said, "I am delighted to reappoint JWT as our global partner. We are very excited about the vision for the brand and the new work moving forwards”.
Toby Hoare, Chairman JWT Europe, added, "Rimmel London is an important brand to both Coty and JWT globally. I'm delighted our contribution in the past and to its future have been recognised and we're excited by the challenge going forward."
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