We’ve seen no end of rather innocent brands trying to sex up their image over the years. So we guess it’s only logical that a sex aid should play the other card and go all innocent.
That’s just what pharmaceutical giant, Pfizer, has done in a new piece of work that celebrates the tenth birthday of Viagra - the little blue pill that has helped men rise to the occasion around the world.
Rather than presenting the obvious the new work from French agency, BDDP & FILS, features a birthday candle apparently burning in reverse, so that it grows from the initial stub.
It’s a low production piece of work, with all the action accompanied by the croonings of a Barry White-style singer. Oh, Baby.
The result is a rather humorous all the same, and should at the very least raise a smile.
Who ever thought a Viagra ad could be so family friendly?
See it by watching it below.