Rimmel London has signed up Coco Rocha and Georgia May Jagger to join its existing ‘faces’ portfolio of Kate Moss, Lily Cole, and Sophie Ellis-Bextor.
Both Coco and Georgia May will appear in 2010 campaigns as ambassadors for the British leading make-up brand alongside Rimmel's existing faces.
"Georgia May Jagger & Coco Rocha were obvious choices to represent the Rimmel brand,” said Senior Vice President, Global Marketing, Coty Beauty, Stephen Mormoris.
“Their modern beauty & aspirational styles are complementary to the strong personalities of our existing ambassadors and will help Rimmel to continue to broaden its image and extraordinary growth worldwide."
Coco Rocha added by saying that Rimmel was a ‘cool brand’, describing the makeup as ‘innovative’
“You can have a lot of fun with it,” she added. “I have discovered a love of makeup through my modelling career, and I am really pleased to be working with such a hip brand."
Georgia May Jagger’s previous campaigns have included Hudson Jeans while Coco Rocha’s work has included advertising campaigns for CK ONE, Balenciaga, Lanvin, Dolce & Gabbana, Tommy Hilfiger, The Gap and
Liz Claiborne NY.
A little known fact is that New York City resident, Coco, spends her free time Irish dancing.