Havana Club rum is launching a ‘Havana Twitter Treasure Hunt’ to help promote ‘Havana Cultura’, a global art initiative.
Using clues posted on Twitter, followers will virtually explore the city of Havana’s parks, hills, and crashing coast line and hang out in the neighbourhoods of famous Cuban directors and musicians on havana-cultura.com to find the answers (treasure) they are looking for.
Followers will report the answers back via Twitter for their chance to win two VIP tickets to Gilles Peterson’s exclusive Havana Cultura album launch party in Paris on November 26, 2009.
The first clue will go live on Monday, October 19 at 1pm at @_HavanaCultura_ , with final clue released on October 30 at 5pm.
The Havana Twitter Treasure Hunt aims to globally promote Havana Cultura, a window on contemporary Cuban culture.
The aim of the project is to give modern Cuban artists, from the city of Havana, a unique platform to showcase their work internationally and convey their true way of life.
Each of the artists featured on havana-cultura.com introduce their favourite place in the vibrant city of Havana, to give visitors insight from the perspective of a true local.
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