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Nuts and Loaded magazines launch fashion sites for lads

Nuts and Loaded magazines launch fashion sites for lads

Lads magazines, Nuts and Loaded, are to launch branded fashion sites on the back of a partnership with the Mainline Menswear website.

The affiliate partnership will see the IPC Ignite Loaded and Nuts brands benefit from the relationship Mainline Menswear has within the fashion industry, resulting in a vast choice of brands and products.  and will link directly to Loaded and Nuts fashion pages powered by - which features over 4,700 products from over 80 designer menswear brands.

Nuts will support the launch with promotion in the magazine from the August 27 issue. Nuts' fashion coverage will feature a carefully selected on-trend product each week that will be discounted for Nuts readers.

Online, will also feature this weekly product on the homepage, along with advertising buttons.

Loaded will support the launch with promotion in the magazine from the October issue. Promotion includes tagging across its fashion pages with 'buy now' referrals to the Loaded branded fashion sections.

The pages will also be promoted online at with a fashion tab added to the homepage. Mainline Menswear discounts will be offered on carefully selected items for Loaded readers which will also be advertised across both the magazine and website.

"This partnership provides the expanding Loaded and Nuts online audiences access to that huge range of products and adds even more value to our existing content experience,” said associate publisher of Loaded, James Thrower. and recently reported detailed ABCe audited figures over a six monthly period. delivered an average of 1,407,574 monthly unique users, while delivered an average of 316,334 monthly unique users.


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