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Advertising icon Flat Eric to be resurrected

Advertising icon Flat Eric to be resurrected

Flat Eric, the iconic puppet that fronted jeans brand Levi’s advertising a decade ago, is set to be resurrected by its creators.

The move echoes the return of ITV Digital’s Monkey who, under ad agency Mother, was brought back to front the advertising for PG Tips. Icons such as the Hovis boy and the Milky Way red and blue cars have also been resurrected as firms continue to cash on nostalgia and heritage – a trend also seen in TV and film.

Wieden & Kennedy’s Tony Davidson and Kim Papworth are understood to be working on a Flat Eric project – said to be a short film unconnected to Levi’s - together with its creator Quentin Dupieux, who also operates under his musical pseudonym Mr Oizo.

Production company Partizan, which co-owns the rights to Flat Eric with Dupieux, is also involved. Flat Eric was based on a puppet called Stephane that was similar but with ears and who appeared in a series of short films by Mr Oizo.

Davidson and Papworth picked up the character while working on the Levi’s account at Bartle Bogle Hegarty in 1999. In 2004, he co-starred with David Soul in a TV advert for Auto Trader magazine.

Watch the ad that made Flat Eric a star here:

AJR

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