Choose speciality channel:   Choose sector channel:     Search the site

News Analysis


Radio’s successes only met with challenges

Radio’s successes only met with challenges

By Sean Duffy, Head of Technology, Media and Telecoms, Barclays Commercial Bank.

Radio’s greatest success comes at the time when it faces its greatest challenges.

A record 43.6 million listeners flock to radio each week across all platforms, yet declining advertising revenues have not so far impacted the quality of output .

The pressure however is palpable. Clever marketing techniques like those of the Heart network, who have seen outstanding increases in listeners year on year, are needed to continue to attract the advertising required to sustain a successful radio brand.

The popularity of breakfast hosts on London stations demonstrates the success of cross-channel marketing, and talent harvesting.

New technologies are making popular shows even more accessible to today’s digital audiences, with ever increasing numbers moving from traditional FM/AM to DAB, mobile and on-line.

Local commercial broadcasters continue to feel the effects of the recession and have had to cut costs significantly in response to falling ad revenues and associated cash flow issues.

Successful stations have maintained their appeal despite this by focusing on local issues; securing strong sustained listening figures.

Current economic pressure seems to be driving the public’s interest towards more local matters such as the job market and regional industry.

Because of this, focussing content and news on real listener needs will see continued success for national and local stations alike.

prescription transfer coupon link discount prescriptions coupons
viagra discounts coupons coupons coupon for free viagra
pet prescription discount card click coupon for prescriptions
free prescription drug cards free cialis coupons
local abortion clinics facts about abortions
after abortion printable discount coupons abortions clinics
abortion research paper abortion quotes abortion doctors
how much do abortion pills cost abortion clinics in birmingham abortion hotline
side effects of abortion pill abortion hotline abortion clinics in indianapolis
prescription card discount link cialis coupons from manufacturer
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
bystolic manufacturer coupon site bystolic coupon 2014
thyrax bijsluiter thyrax fk thyrax fk
spontaneous abortion pill pro abortion spontaneous abortion pill
metoprolol pro medicin metoprololsuccinat hexal 50 mg metoprololtartrat
coupons for cialis 2016 free coupon for cialis
abortion pill process articles on abortion pill
facts on abortion how to do an abortion where to do abortion
low dose naltrexone contraindications naltrexone injection cost
vivitrol wiki naloxone naltrexone
naltrexone rapid detox alcohol implant does vivitrol stop withdrawals
naltrexone for multiple sclerosis user reviews naltraxon
naltrexone generic cost ldn therapy
ldn therapy link difference between naloxone and naltrexone
terbinafin hexal terbinafin pro medicin terbinafin 500mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.