Twitter users are more interested in sex than Facebook users as which social network you favour says a lot about you according to a new study from Anderson Analytics revealing that.
The study is helping identify users' likely interests, buying habits, media consumption and more for marketers.
It found that LinkedIn users are more likely to watch soap operas, while MySpace users are probably not into exercise.
The survey studied the demographics and psychographics of both social networkers and non-users and found that there are definite data-driven segments in the social-networking-site market, both for non-users and users.
Social network users’ top three interests are music, movies and hanging out with friends, and they use social media most to stay in touch with friends, family and classmates.
Not surprisingly, they do more online than non-users of social media, from watching videos to reading blogs to making purchases.
They are also four times more vocal than non-users when it comes to commenting on discussion boards, posting blog entries and uploading videos.
Social networking sites are these days more popular with web users than personal email.
In the UK alone, one in every six minutes a web user is online, is spent on a social networking site, with Facebook unsurprisingly leading the pack with the highest average time per user, according to data from Nielsen.
This figure was drawn from the fact that 66.8 per cent of people logging on to the net head over to one of the social networking or blog sites, while only 65.1 per cent visit a web email site.
The report said that interest in the social networking category has grown four times faster than the other top four sectors, not surprising when you consider the number of Britons checking a social site via their phone has gone up 249 per cent.
Users tend to spend a lot of time on social networks. The average social networker goes to social sites five days a week and checks in about four times a day for a total of an hour each day. A super-connected nine per cent stay logged in all day and are "constantly checking out what's new."
Social networkers' feelings about brands online in general are more positive than originally thought with 52 per cent of users had befriended or become a fan of at least one brand.
When asked if seeing a brand on a social network makes them feel positive or negative about that brand, an almost-equal 17 per cent said positive and 19 per cent said negative.
The other 64 per cent were neutral or didn't care. When asked if they would like more communications from brands, 45 per cent were neutral, while 20 per cent said yes and 35 per cent said no.
The study also reveals that despite users often having an unforeseeable amount of friends, social networkers are super-aggressive about building networks.
Almost half (45 per cent) said they will link only to family and friends, and another 18 per cent will link only to people they've met in person. That means almost two-thirds associate only with people they know offline.
And another myth blown by the research was that most users are not wasting company time. Only 15 per cent said they go on social networks at work.
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