Never let it be said that marketers aren't original. But one initiative launched in Florida has something of the 'me-too' about it, following the unprecedented success of Queensland Tourism's 'Best Job in the World' stunt.
The city of Orlando is offering one couple a salary of $25,000 to live in a resort condo and spend their time seeing local attractions with '67 Days of Smiles', airing their experiences to the world.
The '67 Days of Smiles' competition can be entered online with a submission form and 1 minute video. The winners get two months of fun and the money.
The organisers are looking for a pair with 'great smiles', adventurous personalities will to skydive, drive 125mph on a race track and take on any roller coaster, as well as 'superb' storytelling skills and no reservations about being in front of, or behind, a camera.
The initiative has echoes of the Australian campaign, which proved a worldwide hit, which registered more than 35,000 entrants and garnering an estimated $110m in free publicity.
British winner Ben Southall is spending six months in the tourist paradise, earning $150,000 for blogging about his experiences and promoting the region to the world.
Whether Orlando can replicate Queensland's success is unlikely.