There’s little that’s new and genuinely breakthrough in advertising these days, some might argue.
As brands are rolled out across different global territories, if a creative idea works in one region, there’s no reason why it shouldn’t work in another.
Take the latest series of TV adverts for Twinings Tea for example. The new work features the talents of Ilana Yahav.
The artist generally works in sand, but on this occasion gets to play with tealeaves on a light box to create a series of images that blend into each other.
Two executions have been created by AMV BBDO – one for English Breakfast Tea and another for the brand’s Lady Grey blend. For the latter, an orange and lemon are transformed into doves.
Frequent visitors to Spain will recognise the use of the creative drawing techniques. Back in 2007 it was used to promote Fontaneda Digestive biscuits in a TV campaign created by DraftFCB.
On this occasion, the artwork was created with what appears to be biscuit crumbs. Images created include the face of a smiling woman and a sun.
Needless to say, staff at the agency have been slightly surprised to see such similarities between their old work and Twining’s new campaign but are delighted to have been a source of inspiration.
A cup of tea and a digestive biscuit? We couldn’t imagine a happier pairing.
Such a blissful union could only happen in adland!
See both adverts below and draw your own conclusions.
Fortaneda Digestives 'Cereal Fantasy'
Twinings Tea 'Lady Grey'
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