Choose speciality channel:   Choose sector channel:     Search the site

News

 

Twinings Tea advert inspired by digestive biscuit marketing

Twinings Tea advert inspired by digestive biscuit marketing

There’s little that’s new and genuinely breakthrough in advertising these days, some might argue.

As brands are rolled out across different global territories, if a creative idea works in one region, there’s no reason why it shouldn’t work in another.

Take the latest series of TV adverts for Twinings Tea for example. The new work features the talents of Ilana Yahav.

The artist generally works in sand, but on this occasion gets to play with tealeaves on a light box to create a series of images that blend into each other.

Two executions have been created by AMV BBDO – one for English Breakfast Tea and another for the brand’s Lady Grey blend. For the latter, an orange and lemon are transformed into doves.

Frequent visitors to Spain will recognise the use of the creative drawing techniques. Back in 2007 it was used to promote Fontaneda Digestive biscuits in a TV campaign created by DraftFCB.

On this occasion, the artwork was created with what appears to be biscuit crumbs. Images created include the face of a smiling woman and a sun.

Needless to say, staff at the agency have been slightly surprised to see such similarities between their old work and Twining’s new campaign but are delighted to have been a source of inspiration.

A cup of tea and a digestive biscuit? We couldn’t imagine a happier pairing.

Such a blissful union could only happen in adland!

See both adverts below and draw your own conclusions.

Fortaneda Digestives 'Cereal Fantasy'

Twinings Tea 'Lady Grey'

AJR
free viagra samples coupon softballspa.com viagra discount coupons online
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
national abortion federation missed abortion how much for an abortion
abortion arguments zygonie.com online coupons free
side effects of abortion pill abortion hotline abortion clinics in indianapolis
www bystolic com coupon does bystolic have a generic
discount grocery coupons saiftec.com abortion clinics in richmond va
does an abortion hurt bartsha.cz why should abortion be illegal
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
neurontin alkohol neurontin neurontin cena
duphaston duphaston tablete duphaston forum
nootropil 800 g nootropil 1200 nootropil
prescription transfer coupon coupon for free cialis lilly cialis coupon
abortion pill facts abortion pill law abortion pill definition
abortion pill online first trimester abortion pill low cost abortion pill
abortion ethics abortion cons abortion clinic locations
neltrexone onlineseoanalyzer.com what happens if you take naltrexone and opiates
naltrexone uk buy maltrexone medication naltrexone
low dose natrexone open revia uses
methsuximide naltrexone side effects naloxone challenge
ldn and autism open trinalin

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.