Atheist organisation the British Humanist Association (BHA) is launching a new advertising campaign on bus sides and tubes telling the British public that there is probably no God.
The campaign, which goes live from today and was brokered by CBS Outdoor, carries the strapline, ‘There is probably no God. Now stop worrying and enjoy your life’.
The BHA decided to run the original campaign in October last year to raise funds so the Association could counter a campaign from Jesussaid.org that quoted passages from the Bible.
The original campaign attracted widespread media attention due to its controversial subject matter, however it managed to raise nine times its set target in less then 24 hours after launching.
The country’s first campaign to promote atheism raised more than £48,000. The cost of advertising on 30 London buses for four weeks was £5,500.
The British Humanist Association aimed to raise enough money to run the atheist campaign adverts on a CBS Outdoor central London bus route; instead, public donations to the value of £130,000 mean the advert will run on CBS Outdoor’s national bus route packs and on London Underground sites.
The four-week bus campaign will go live on 600 single-deck bus ‘streetliners’ in regions across the UK including the West Midlands, Glasgow, Norfolk and Wales.
In London, 200 bendy buses will carry the advertisements along iconic routes such as Islington to Park Lane and Camden Town to Trafalgar Square, ensuring that the high visibility of the bus advertising format is combined with city-wide penetration.
On the London Underground, an additional £20,000 two-week campaign will commence from the 12 January with 1000 Tube Card Panels across the London network.
The tube ads will feature four quotations from renowned atheists such as Albert Einstein and Emily Dickinson.
Ariane Sherine, co-creator of the campaign and comedy writer, said, “We could go national, we could have tube posters, different slogans, more buses, advertising inside buses. The sky's the limit - except, of course, there's nothing up there.
“CBS Outdoor have been fantastic throughout the campaign. We’re really pleased that they’ve provided us with such a diverse range of advertising media across the UK.”
Tim Bleakley, managing director sales and marketing CBS Outdoor, added, “It’s great to see this campaign sparking so much debate. One of the exciting things about what we do is that we are increasingly interacting with, rather than selling to, consumers.
“We’ve had several unusual cases of people using buses to get their message across – earlier this year, for example, a lady advertised for an egg donor on London buses, generating many responses."
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