Fast food chain Burger Kind is reinforcing it’s “Have it Your Way” message and core values of self-expression and control by relaunching its website bk.co.uk.
Developed by Pancentric, the new site aims to encourage burger lovers to go online to find out more about the brand and its nutrition and allergen information.
The site will also include a Google maps store locator, copies of the latest TV ads, an introduction to new menu items and downloadable discount vouchers.
Burger King doubled its digital marketing budget in September following the success of a strategy to use online to drive visits to its restaurants.
The fast-food brand has upped its online investment over the last year after its digital marketing led to a 10 per cent uplift in traffic to its site.
Odette Sullivan, communications manager at Burger King, said, “We know that online media is one of the best routes to reaching our target audience and have responded to this by developing out digital strategy over the last year. The new website is an extension of this and is designed to educate and inform customers about the quality of our menu items and the ingredients we use.”
Simon I’Anson, creative director at Pancentric, added, “The new site is very much in keeping with Burger King’s irreverent style. To communicate the core message that a Burger King burger isn’t just any burger, we’ve used a mixture of quirky elements offset with simple navigation and visuals to create a site that we hope will appeal to burger lovers everywhere.”
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