Choose speciality channel:   Choose sector channel:     Search the site

News

 

Google continues to dominate European search spend

Google continues to dominate European search spend

Google continues to dominate the European market, with over 85% of the search marketing budgets going to Google in the UK, and over 95% in the rest of Europe, according to the ‘UK Search Engine Performance Report: Q2 2008’ from Efficient Frontier.

As well as holding its position in the UK in pure search, Google has further strengthened its position through a number of improvements to its content network, which has led to a modest increase in market share from 3.9% to 4.3%.

Also making modest gains in market share, Microsoft now captures 4% of search budgets in the UK. Both Google’s and Microsoft Live Search gains come at the expense of Yahoo.

The ROI available to advertisers on Microsoft Live Search is still higher than the other two engines.

This is due to the high quality of users of Microsoft Live Search and a less competitive marketplace.  Correspondingly, Google and Yahoo both offer similar ROI, but Google outperforms Yahoo! due to the high traffic volume - 8.5 times the volume on Yahoo.

Other highlights from the report include that Yahoo ROI increased by 7.9% as it made substantial efforts to improve the quality of its search syndication partners.

Additionally, cost per click (CPC) rates increased by 15.5% for Google in Q2 2008 compared to Q1 2008, while average CPCs on Microsoft Live Search increased at a slower rate of 6.1%, and Yahoo! CPCs declined by 0.5%.

The report found the global outlook for Google’s growth is very positive, with the search giant capturing more than 75% of search engine spending in Q2 2008 in the global markets in which Efficient Frontier operates, with the exception of Japan and China.

The allocation of search engine spending did not shift significantly in the US, UK, Europe or Australia between Q1 2008 and Q2 2008.

General Manager of Efficient Frontier Europe, David White, said, ““We see search continuing to be a very strong marketing channel as marketing budgets are increasingly squeezed.

"In a potentially volatile economy, it becomes even more important for advertisers to work with a search engine marketing partner that has proven technology and a services organisation focused on maximising ROI and driving growth in the search channel."

AJR
cheat how many guys cheat why husband cheat on their wife
local abortion clinics blogs.visendo.de facts about abortions
how much do abortion pills cost fyter.cn abortion hotline
late abortion link when is it too late to have an abortion
bystolic generic generic for bystolic
www bystolic com coupon read does bystolic have a generic
bystolic coupon 2014 generic bystolic alternative
prescription drug coupons pallanuoto.dinamicatorino.it prescription drugs coupon
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
pletal 50 pletal 50 mg pletal y anestesia
cyklokapron wiki go cyklokapron
coupons for cialis printable thestickybeak.co.uk cialis.com coupon
duspatal pds damske.com duspatal vrij verkrijgbaar
abortion pill cost without insurance abortion pill process late term abortion pill
nootropil 800 g nootropil 1200 nootropil
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
neltrexone onlineseoanalyzer.com what happens if you take naltrexone and opiates
nalterexone ldn medicine naltrexone ms
methsuximide naltrexone side effects naloxone challenge
naltrexine site naltrexone prescribing information
ldn therapy vivitrol injection side effects difference between naloxone and naltrexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.