Bauer Radio’s Kiss 100 radio service is to be streamed via Apple’s new iPhone offering a new opportunity for marketers keen to reach the station’s 15-34 target audience.
This is the first time a UK radio broadcaster has been able to offer advertisers pre-roll commercial advertising to target mobile listeners.
The service allows fans to listen to Kiss 100 at totalkiss.com via their iPhone’s mobile internet browser.
The Kiss 100 stream incorporates an exclusive ‘audio bumper’ prior to the live Kiss coverage, giving advertisers a unique opportunity to target listeners. It is the first of its kind in the UK to be built for radio via mobile.
A bespoke landing page has also been developed for the iPhone website, giving advertisers an additional exclusive opportunity.
Head of Digital at Kiss Radio, Bruce Mitchell, said, “With the introduction of audio streaming on the iPhone, Kiss Radio is now a truly cross platform experience spanning Radio, TV, Online and Mobile.
“It's also a 'bigger picture' story about being constantly innovative and bringing new technologies and business opportunities to the wider Bauer portfolio.”
He added, “We are looking forward to working with advertisers to develop advertising campaigns, targeting our sought after audience wherever and however they choose to listen.”
Bauer Radio is currently exploring opportunities with other mobile phone operators to broaden still further the platforms on which Kiss can be heard and the range of advertising opportunities.
The service will also be extended later this month to include Kiss 101 and 105.
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