The Guardian remains the most popular online newspaper amongst Britons, according to new data released by Neilsen Online.
The researcher found that 3.0 million Unique UK Visitors logged on from home and work in April 2008.
Ranking in at number two for the second consecutive month is the Telegraph with 2.7 million, however the publication is closing the gap on the Guardian. It has seen a 77 per cent increase in Unique UK Visitors since April 2007, compared to 24 per cent for the Guardian
Looking at the bigger picture, The Daily Mail had the biggest year-on-year growth (92 per cent) amongst the leading five online papers
In terms of engagement, The Sun was found to be the leader. It had the highest percentage (14%) of heavy visitors (visitors spending more than 15 minutes on the site during April) of the top five online papers.
The two most popular online newspapers – the Guardian and the Telegraph – have the highest percentage of light visitors (83 per cent and 81 per cent, respectively)
Since January 2008, the Times is the only one of the five leading online papers to have increased the share of heavy visitors amongst its audience
The Telegraph has experienced the greatest increase in share of light visitors amongst its audience, increasing from 70 per cent of visitors in January 2008 to 81 per cent in April 2008.
UK Managing Director for Nielsen Online, Stephen Brooks, said, "Analysing the Telegraph's audience by heavy, medium and light visitors reveals their dramatic growth in popularity is concentrated around light users, which could be due to the site's improved visibility in search results.
“The Times, on the other hand, has experienced much less growth but this growth is mostly focused around heavy visitors.
He added, “This encapsulates the 'reach vs engagement' conundrum that newspaper sites face – is the best path to financial success attracting the most visitors or having a smaller core of more engaged users?"
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