MPs have blocked a bill that would have banned the advertising of junk food and drinks to children. The Food Products (Marketing to Children) Bill aimed to make it an offence to promote "less healthy" foodstuffs to children.
Introduced by Labour MP Nigel Griffiths last year, it would also have introduced a 9pm watershed for television advertising of unhealthy food. However, the bill failed at its second reading in the House of Commons.
On 1st January Ofcom introduced a ban on television adverts for foods high in fat, salt and sugar during shows aimed at under-16s.
Do you think MPs were right to oppose this new measure or should more be done to ban these ads?
AJR
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.