Are media agencies integrating digital planning?
 
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Posted 19/02/2008 17:00:37
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Last Login: 19/02/2008 18:05:45
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I am curious to find out from the media planners out there - what are you doing to integrate digital planning into campaigns? Are there other things you think should be done? Do you know enough about digital to be able to integrate digital?

I am a junior planner and I admit that I dont know enough about digital to implement it into my planning but I am always being told to think digital. It's a nightmare!

Post #998
Posted 22/02/2008 14:52:47
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Digital is crucial. However we have found that a lot of the smaller agencies are reluctant to raise it as a priority. This is especially true outside London.

Kaya, Optimised Media
Website Optimisation & PPC Management
Post #1003
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