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Promotion staff are personnel who are employed, usually on a part time or flexible basis, our promotion staff 0207 490 8477 represent brands as part of a live marketing campaign; usually in the form of experiential marketing or field marketing.  Promotional staff tend to be models, actors, or entertainers who find the outgoing and flexible lifestyle suitable to their other pursuits.

Some promotional staffing agencies do not appropriately match the lifestyle and interests of the promotional staff to the brand personality.  This does not utilise the promotional staff to their full ability and leads to unsuccessful campaigns.

www.StaffWarehouse.biz pride themselves on always assigning relevant promotional staff to campaigns, in order to maximise success and impact.

“Imagine an experiential campaign for a nappy brand that is targeting mums with small babies, and glamorous young promotional staff have to try and relate to the nappy issues faced by mums,” says Shaz Smilansky marketing director of www.StaffWarehouse.biz , the staffing division of leading agency Blazinstar Experiential. “Inevitably you will not have a genuine connection between the brand ambassador and the consumer, this is an example of how bad promotional staffing can result in the consumer feeling that the brand, through the promotional staff, does not understand them or their needs.”  

Match making
When promotional staff are effectively matched up with a brand the results will speak for themselves. It creates interactions that stimulate a genuine connection between brand ambassadors and consumers; the promotional staff resemble a personal recommendation from a trusted source. “This leads to word of mouth, and word of mouth leads to exponential growth in the reach of a campaign, which justifies the spend, generates brand advocacy and ultimately increases sales,” says Smilansky.

For more information on promotional staff log on to www.staffwarehouse.biz