Good examples of FMCG online?
 
Home » UTalk Marketing Forums » Help & Advice » FMCG » Good examples of FMCG online?

Good examples of FMCG online? Expand / Collapse
Author
Message
Posted 16/01/2008 12:45:28
Forum Member

Forum MemberForum MemberForum MemberForum MemberForum MemberForum MemberForum MemberForum Member

Group: Forum Members
Last Login: 11/04/2008 11:40:33
Posts: 35, Visits: 219
Has anyone seen any good recent examples of FMCG marketing online? The FMCG market seems to be lacking in digital skills somewhat..

Thanks!

Post #967
Posted 21/01/2008 11:45:05
Forum Member

Forum MemberForum MemberForum MemberForum MemberForum MemberForum MemberForum MemberForum Member

Group: Forum Members
Last Login: Today @ 17:51:04
Posts: 26, Visits: 297
It certianly is lacking. FMCG has not been an adopter of online marketing for some reason. Dynamic Logic did a study and found that online advertising has a significant impact on FMCG brands. So why isnt it happening?
Post #969
Posted 14/02/2008 12:26:01
Forum Guru

Forum GuruForum GuruForum GuruForum GuruForum GuruForum GuruForum GuruForum Guru

Group: Forum Members
Last Login: 21/09/2008 12:28:48
Posts: 51, Visits: 442
Digital skills online might not be as essential for FMCG. These goods do not require a large decision making process therefore not as important. However watch the raise of the use of digital advertising to kids with chocolate bars.
Post #996
« Prev Topic | Next Topic »


Reading This Topic Expand / Collapse
Active Users: 0 (0 guests, 0 members, 0 anonymous members)
No members currently viewing this topic.

Permissions Expand / Collapse

All times are GMT, Time now is 10:40pm