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Forum Newbie
Group: Forum Members
Last Login: 29/09/2008 10:57:07
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| Does anyone think that the country of origin is an important variable for marketers and consumers?
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Forum Member
Group: Forum Members
Last Login: 17/09/2008 14:54:06
Posts: 35,
Visits: 471
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| That's bit open ended. In terms of labelling produce, yes - especially fruit and veg. It gives consumers the information they need if they are attempting to reduce their carbon footprint. Also, for fmcg, white goods, clothing, etc there a chance that unless stated otherwise, made in India or a country in S.E. Asia, could mean child exploitation or slave labour. In advertising I don't really feel its the same. Every high street in the UK is full of the same branded stores, stocking products from the same brand manufactures. The same's now happening across Europe.... Global brands often use a global message... and the Country of Origin's something they very likely want to bury to avoid xenophobia amongst consumers. Is this what you're on about in your question? Not sure but some thoughts all the same for people to mull over.
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Forum Newbie
Group: Forum Members
Last Login: 04/01/2008 11:08:25
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| I would have to announce, that opting to choose to advertise a product or service in the same country that it was produced, is a way of expressing the countries origin, orientation and beliefs. For example, the recent Boots christmas ad, is reflecting British women. How British women like to look glam on a night out, and acknoeledgeing that Boots has been a chemist since the 19th century, caring about the health of people, and about body care. I like seeing advertising in a country promoting its own produced products and services. It allows people to realise where new research and development originated.
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