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Forum Newbie
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Last Login: 08/11/2007 09:43:51
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| What are people's views on this?
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Forum Newbie
Group: Forum Members
Last Login: 26/06/2008 14:44:28
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| Usually you need both. One without the other does not work so well. People buy things they need (functional benefit) from people they like (emotional attachment). They will not buy things that do not do something useful (functional) from people they the like. They also will not buy useful things from people they don't like. The important thing is to find the power attributes that cause people to choose your brand, product or service. This will be something that is important to them and not offered as well by your competitors. Our blog explores whether the iphone has managed this
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Forum Newbie
Group: Forum Members
Last Login: 04/01/2008 11:08:25
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| I agree with the past comment. A product has a functional unique value, and a functional benefit for the consumer attached. However, since products are not the only available developments surrounding marketing mix strategies such as Product, Price, Place and Promotion, the mix has extended to market: people, processes and physical evidence. There has been the development of services. Services have an emotional attachment. Eg. A person develops trust in a brand or another person, and they form an emotional attachment: friendship, or love. For example, trust is what relates to loyalty, and loyalty is what relates to ongoing repeat custom. People can form both emotional personality traits to products, however, products are usually sold in service related environments which aid the process of emotional perceptions and trust. So agreement, I have outlined how functional and emotional factors are considered in promoting products and services.
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