Ask to spend $100 M
 
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Posted 18/05/2007 10:10:17
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I heard that Ask is going to spend $100 million in media in an attempt to get the word out about its web services. Will this be enough or is there just no point in them trying to out do Google?
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Posted 18/05/2007 10:29:55
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They should give up now- before they spend all their money!
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Posted 18/05/2007 11:15:47
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Google = most visited website in the world; superb brand equity; excellent product; loads of innovation.

Ask = an OK product.

 $100m is pissing in the wind. What they need is a product which is clearly much better than google's, and they wouldn't have to spend any marketing money at all!

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