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Junior Member
 
Group: Forum Members
Last Login: 24/05/2007 10:09:44
Posts: 12,
Visits: 7
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| I've heard that Wrigleys is plotting the launch of a new chewing gum brand in response to Trident (who have already gained 15% marketing share). Does anyone know any details on this? When is it launching etc?
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Forum Newbie
Group: Forum Members
Last Login: 21/05/2007 17:24:38
Posts: 5,
Visits: 3
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| It's called 5 and is a sugar- free gum. It's available in the US but it doesnt seem like it is coming to the UK until much later in the year. So we'll have to wait to see any ads. I wonder how they'll beat the classic Trident ads!
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Forum Member
Group: Forum Members
Last Login: 17/09/2008 14:54:06
Posts: 35,
Visits: 471
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| I don't know why but I just never seem to see Trident at POS. I've been Wrigleys loyal user for years. The Trident ads were entertaining but would it make me buy their product? Well, not as yet...
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