Role of digital in the media mix
 
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Role of digital in the media mix Expand / Collapse
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Posted 27/04/2007 09:34:01
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I've been asked to develop a digital marketing strategy for my magazine brand, but as a beginner I'm still really not sure what the best use it is. Driving awareness? Or is it just about traffic to our website? Help!
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Posted 02/05/2007 11:12:00
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I was asked to do this about 6 months ago, as my MD decided we had to jump on the digital band wagon. The key is, what are your objectives? Just blindly using online marketing because its the fashion won't achieve much! Which I know is a hard thing to persuade a boss when they just want to see progress.

We mainly use PPC to get a direct response, and we have a pretty sophisticated email campaign set up as well. 

however, online display could help you drive awareness. So you need to decide your overall marketing objectives first, and then work out what digital could deliver most effectively for you. 

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