loyalty cards
 
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Posted 20/02/2008 15:44:15
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while tesco boast of having rocketed share and became the second biggest retailer ever, partly due to their clubcard and loyalty scheme, many analysts come to say that loyalty cards are hardly worthy for many companies.

it costs 200m a year for tesco to run clubcard and 120m for sainsburys' nectar.

could not the money be better spent?

would not the people better appreciate the asda approach of saving in the loyalty scheme while strive to keep prices down?

is it not a risk sticking the nose in consumer patterns to a point that could wind up the community if unveiled?

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