UTalk Marketing Forums / UTalk Marketing Forums / Help & Advice / FMCG

Why is Wispa now from the 80's?

JimS — Wed, 17 Oct 2007 15:15:06 GMT

I would like to know why Wispa being marketed as an old school 80's product when it was launched in 1981 and was only discontinued 4 years ago. Hardly an 80's product now was it.

This is a blatant PR stunt playing on the good old theme of nostalgia.

Except from it wont work as no one is nostalgic for the Wispa from the 80's- it's the wrong era Cadburys! (And the era wasnt that great anyway).

trying to rejuvenate Yorkie

izaguirre — Fri, 20 Jun 2008 15:25:51 GMT

as my final dissertation for my masters course I'm looking at nestle-yorkie chocolate bar.

sales are dropping and I am brainstorming with my tutor on what to do. I would basicaly would like to know of any case alike, or meet anyone that would be interested in talk about this particular case of an ageing brand.

It could also be as Yorkie costumer, anything may do. I am very advanced in the research so if you are interested in discuss about the chocolate market and the Yorkie brand please drop a line.

Good examples of FMCG online?

Smithy — Wed, 16 Jan 2008 12:45:28 GMT

Has anyone seen any good recent examples of FMCG marketing online? The FMCG market seems to be lacking in digital skills somewhat..

Thanks!

Is Tesco healthy? Or are we lazy?

Simon — Thu, 19 Jul 2007 17:51:09 GMT

After reading lots of press and various books the conclusion seems to show a highly negative view on out major retailers, in particular Tesco. We all know they sell pretty much everything that will meet our needs ie food, clothes, financial products, electrical products, even have GPs in some stores! They have their supermarkets and express stores and so on. We seem to feel the benefits of convince. Could our convince be causing less competition? We feel at Tesco their is choice, but that phrase 'choice' isn't representative. As a recent example in terms of books. Most of you will know the 80/20 rule of products ie 80% of turnover is from 20% of products. Tesco will choose the 20% of books that will generate high profits. This has implications on say a local book shop. Then they are able to sell the product cheaper though buying in vast bulk. Then we as customers feel we are getting 'ripped off' from our local book shop. Now this store will soon end up another victim of Tesco. This is anticompetitive. Everyone is against to a new Tesco store but a few months later these people will be doing their weekly shopping their. Are we becoming a lazy society? Also list your views on Tesco and other major retailers.

Stunt in public place

Kel — Tue, 21 Nov 2006 11:18:12 GMT

If i am planning a stunt in a public place to promote a new launch, who do i need to inform? The police? Local authority?

Harmful product

SteveG — Mon, 11 Dec 2006 18:50:44 GMT

I know confidentially that if my product is consumed in huge quantities, it could be harmful. Should i keep quiet about this or insist my management come clean and start putting a warning on the packaging?

Sampling event

MW — Thu, 23 Nov 2006 13:42:21 GMT

Has anyone organised a controlled sampling event and used the occasion for research purposes? What did you do and how? :)