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RE: Primark marketing campaign

Simon — Sun, 21 Sep 2008 12:37:27 GMT

I think some members of this room are some what missing the point - as a marketer the view of Primark is that they are a successful brand. They have not only altered the 'rag trade' but offer clothing affordable. People can say its cheap and tacky but is that not their positioning of you get what you pay for? And evidently people enjoy buying value for money - in these times at least. Well done Primark for getting it spot on.

Final point, why do they need an opening? Wouldnt that conflict with brand messages and values?

RE: Primark marketing campaign

tolt — Thu, 18 Sep 2008 17:08:49 GMT

Primark is like a virus spreading acorss the planet - bad clothes for people who should say no to burger king.

RE: Primark marketing campaign

Megs — Thu, 05 Apr 2007 11:49:03 GMT

Read all about the new store it HERE. I, for one, am very very excited.

RE: Primark marketing campaign

karis — Thu, 05 Apr 2007 11:36:59 GMT

I'm going down, gonna get me a bargain!

RE: Primark marketing campaign

Marketing Queen — Thu, 05 Apr 2007 11:28:36 GMT

But they are a well known brand! And if you live in London, you will know about the new store opening (today) unless you are blind, deaf, and dumb. So they dont need to advertise it. Anyone going down for the opening?

Primark marketing campaign

CM — Thu, 05 Apr 2007 10:52:55 GMT

Primark are so arrogant to think they are such a well- known brand that they don't need to have a launch of the new store, or any kind of marketing campain. H&M all the way!