UTalk Marketing Forums / UTalk Marketing Forums / Help & Advice / STRATEGY

How important is buying clout vs. strategy?

Aimee Lacy — Thu, 08 Nov 2007 11:36:46 GMT

What do you guys think?

Is direct mail really dead?

Jenny — Wed, 03 Oct 2007 18:39:16 GMT

The new findings from the IAB show that internet advertising has gone up 41.3 per cent year on year growth in the first part of 2007.

What does this mean for us marketers- especially those of us working in DM?

Promotional Staff to Suit

Shaz — Fri, 25 Jan 2008 13:21:59 GMT

Promotional staff www.staffwarehouse.biz staffing agency are very competitive our promotional staff represent a brand as part of a live marketing campaign; usually in the form of experiential marketing or field marketing. Promotional staff tend to be models, actors, or entertainers who find the outgoing and flexible lifestyle suitable to their other pursuits.

Some promotional staffing agencies do not appropriately match the lifestyle and interests of the promotional staff to the brand personality. This does not utilise the promotional staff to their full ability and leads to unsuccessful campaigns.

www.StaffWarehouse.biz pride themselves on always assigning relevant promotional staff to campaigns, in order to maximise success and impact.

“Imagine an experiential campaign for a nappy brand that is targeting mums with small babies, and glamorous young promotional staff have to try and relate to the nappy issues faced by mums,” says Shaz Smilansky marketing director of www.StaffWarehouse.biz , the staffing division of leading agency Blazinstar Experiential. “Inevitably you will not have a genuine connection between the brand ambassador and the consumer, this is an example of how bad promotional staffing can result in the consumer feeling that the brand, through the promotional staff, does not understand them or their needs.”

Match making
When promotional staff are effectively matched up with a brand the results will speak for themselves. It creates interactions that stimulate a genuine connection between brand ambassadors and consumers; the promotional staff resemble a personal recommendation from a trusted source. “This leads to word of mouth, and word of mouth leads to exponential growth in the reach of a campaign, which justifies the spend, generates brand advocacy and ultimately increases sales,” says Smilansky.

For more information on promotional staff agency log on to www.staffwarehouse.biz

Role of brainstorming

CM — Thu, 28 Dec 2006 15:23:21 GMT

What role can brainstorming play in strategic planning?

Are Innocent drinks doomed?

Smithy — Wed, 03 Oct 2007 18:48:06 GMT

Today the ASA attacked the brand's claims that its smoothies have a “detoxifying” effect- apparently they dont. This comes as a great blow as Innocent are again receiving bad press.

Although the brand continues to dominate the UK smoothie market, in marketing terms it has all gone a wrong.

What with the much-criticised link-up with McDonald’s, which has seen smoothies placed in Happy Meals, and now this critisism from the ASA, will it be enough to cause damage to the brand?

How to measure shareholder value

AmandaH — Wed, 05 Sep 2007 14:39:18 GMT

How do you measure shareholder value or the commercial value that marketing creates?

How to compensate providers of sales leads?

moi adib — Fri, 27 Jul 2007 16:10:57 GMT

I am approching shops such as kitchen and bathroom sales and builders and carpenters to ask if they can provide me with their details of their customers and enquirers as they would be ideal leads for my business. I'm unsure though of the best way to compensate them for their information- whether I should just ask to buy their contact information or to pay them by successful jobs won off their leads, or by a mutually beneficial exchange of services in some way.

I'd be very grateful if anyone has had similar experience and what they decided on, or others ideas of the best and fairest method I could adopt.

Thanks for your consideration. Warren.

Topman and NME

CM — Tue, 27 Mar 2007 14:51:07 GMT

I heard that Topman and NME are pairing up and Topman is going to host some band nights. Does anyone know who's playing where?

Where can I find a life coach?

Admin — Tue, 27 Feb 2007 13:43:11 GMT

If you are unsure of your goals in life, your career or how to achieve them, you may benefit from speaking to a life coach.

www.rebekahfensomelifecoach.com

Rebekah Fensome is a life coach based in London. Her life coaching approach involves challenging you to remove barriers to achieve goals that stretch you. This will increase your self-confidence and self-esteem leading to a happy and fulfilled life.

Legal Eagles?? - Trademark question

bloxy — Mon, 22 Jan 2007 16:00:08 GMT

We have a new sub brand - we have researched the product and want to use a brand name - only to find that the name we want to use is a registered trademark of another business - does this top us using the name??

Little Chef -What next?

BillyB — Tue, 09 Jan 2007 15:03:25 GMT

How would you save Little Chef if it was your brand?

Strategy- personal or combined?

Marketing Queen — Tue, 12 Dec 2006 10:40:19 GMT

Should strategy be a personal or combined effort?

Wandering from strategy

CF — Tue, 21 Nov 2006 11:47:36 GMT

How often should i refer to my stategy when i am so wrapped up in day-to-day business? It's very easy to wander from it.