InstantForum.NET v4.1.4UTalk Marketing Forumshttp://www.utalkmarketing.com/forum/forums@utalkmarketing.comMon, 13 Oct 2008 19:14:31 GMT20http://www.utalkmarketing.com/forum/Topic794-11-1.aspxI had a really bad experience with our procurement department as they had no idea about the marketing of products and services. However, Bijan is right- a good fusion of the right ingredients CAN guarantee a successful campaign where everyone wins.Thu, 25 Oct 2007 11:18:40 GMTAimee Lacyhttp://www.utalkmarketing.com/forum/Topic794-11-1.aspxProviding the procurement specialist understands the marketing of products and services then they can, emphatically, provide a benefit and advantage to marketers.</P><P>Marketing and all its sub-divisions and disciplines cannot be evaluated as pure commodities. So it is a pre-requisite for a successful and hard-nosed procurement expert to understand the value of services provided by marketing departments and their suppliers such as media agencies. </P><P>Just within media, the more forward-reaching procurement departments take a combined view on the price paid for the media, the quality of the media bought and the service provided by the agency as measured against set criteria / benchmarks. </P><P>After all, it is this combination that will deliver the most effective campaigns for the marketer. So, if all these ingredients are fused to the satisfaction of the procurement department who give it their seal of approval, it ultimately guarantees a successful campaign managed by the marketers and delivered by the agency where everyone wins.</P><P>Bijan White</P><P>Executive Director Broadcast</P><P>Manning Gottlieb OMDMon, 22 Oct 2007 16:18:42 GMTBijan White 2http://www.utalkmarketing.com/forum/Topic794-11-1.aspxWhat do people think?Fri, 19 Oct 2007 13:07:29 GMTlinda