UTalk Marketing Forums / UTalk Marketing Forums / Help & Advice / MEDIA / Minimum weights for retail campaigns / Latest PostsInstantForum.NET v4.1.4UTalk Marketing Forumshttp://www.utalkmarketing.com/forum/forums@utalkmarketing.comFri, 21 Nov 2008 20:19:39 GMT20Minimum weights for retail campaignshttp://www.utalkmarketing.com/forum/Topic634-11-1.aspxWhat are the minimum weights on TV for retail campiagns? My media agency (who shall remain nameless) has constantly told me I can get away with as low 70 ratings, but I can see people like M&S are going much much heavier than that. Is there a consensus out there?Wed, 16 May 2007 11:46:39 GMTChRiS