UTalk Marketing Forums / UTalk Marketing Forums / Help & Advice / MEDIA

Should I work late?

Smithy — Thu, 31 Jan 2008 16:54:31 GMT

I've recently got a new job which I love, but my boss always stays working in the office until 9pm and I feel that I cant go home before him. Should I also work late or should I just go home? I don't want to make a bad impression but I also want a social life and want to see my girlfriend!

Music Industry PR

VaLu! — Fri, 11 Jul 2008 05:08:23 GMT

I have a really good singing group that could really be stars if they had some good publicity. What are some ways that I could get them out to the public in a good way?

Heat mag goes online

AliGr — Fri, 18 May 2007 10:26:51 GMT

Heat magazine is finally going online. Heatworld.com goes live early next week and is going to combine a daily fix of celeb gossip with social interaction. Does every single print magazine now need to go online? It seems that slowly they are. Is the future of print really that uncertain?

Integrated on & offline media buying?

Balloon — Wed, 02 Jul 2008 07:15:00 GMT

Does an agency exist in London who can really negotiate with media owners to buy on & offline media packages together, for better campaign integration & cost efficiencies? :unsure:

The usual 'offline' media department & 'online' media department seperation is currently splitting my budget, my time, my campaigns & my results....

What’s the downside for missing out terrestrial?

ChRiS — Fri, 02 May 2008 09:51:42 GMT

There’s a huge price advantage to working on satellite channels only - What’s the downside for missing out terrestrial?

How do I tell my client I dont want to sleep with him?

Aimee Lacy — Wed, 31 Oct 2007 11:37:48 GMT

My new client is very attractive and keeps being very suggestive towards me. At first I thought he was just being friendly but now I am 100% sure he is trying to get me into bed. I do feel myself flirting back but I dont want to get involved with a client, a friend did a while back and it caused massive problems. How do i get the message across without pissing him off?

Are media agencies integrating digital planning?

KattyS — Tue, 19 Feb 2008 17:00:37 GMT

I am curious to find out from the media planners out there - what are you doing to integrate digital planning into campaigns? Are there other things you think should be done? Do you know enough about digital to be able to integrate digital?

I am a junior planner and I admit that I dont know enough about digital to implement it into my planning but I am always being told to think digital. It's a nightmare!

ShortList magazine. Is it a 'one to watch'?

Emma Globe — Thu, 21 Feb 2008 11:46:18 GMT

ShortList magazine had great results in the latest ABCs. But can the figures be too good to be true for this freebie publication?

Any assistance in getting my head around the stats would be greatly appreciated.

Thanks

Media Audit manager?

Cardy — Fri, 01 Feb 2008 10:49:11 GMT

Hi all,

I'm curious to know how many media audit managers there are and where they come from. Also, what exactly does your job entail?

Tesco? Waitrose? which do u prefer?

jess_garland — Tue, 08 Jan 2008 11:45:31 GMT

which of these supermarket giants win when you put the value of tesco up against the quality of tesco?

How to stop drinking like a fish?

Emma Globe — Mon, 07 Jan 2008 11:10:48 GMT

I have recently got a new job at a big agency. It's going really well and I love the job but everyone drinks so much. I want to be part of the team and make friends but I dont want to become an alcoholic- especially since January is meant to be detox time! Any tips anyone?

How do I stop my boss taking credit for my work?

Marketing Queen — Tue, 23 Oct 2007 16:34:20 GMT

My boss is a great man but recently he has been taking all the credit for my work. I am starting to get very fustrated as I work long hours and so often I see him in his office playing games on his computer.

Media Auditing career

Nisman — Wed, 19 Dec 2007 08:36:45 GMT

I am an Sales and Marketing professional havving 5 years of experience of selling softwares.

Now i am looking forward to join a company in media auditing. Can any one suggest me the kind of growth i will get in my career and is it make my career in marketing.

Please share your experience.

people working in media and marketing

izaguirre — Wed, 31 Oct 2007 12:11:32 GMT

just trying to jot down how many people might be working in london in something related to marketing, pr and so forth.

air your opinion or just adress to the suitable source. thanks a lot

Is a procurement department a burden or a help to marketers?

linda — Fri, 19 Oct 2007 13:07:29 GMT

What do people think?

Sponsorship v.s. media buys

CM — Thu, 23 Aug 2007 13:57:19 GMT

How to you measure the value of sponsorship v.s.media buys?

Implications for TV advertisers

CM — Thu, 16 Aug 2007 13:04:04 GMT

What are the implications for TV advertisers of adskipping technology like Sky+?

Digital screens

AmandaH — Mon, 30 Jul 2007 18:32:25 GMT

With digital screens appearing in all kinds of out-of-home locations ranging from rail & underground stations to shopping malls & cash machines, there are some great creative opportunities & we'd love to hear what your favourite digital out-of-home ads are.

Virgin sponsorship of BB

DavieJ — Fri, 01 Jun 2007 10:17:48 GMT

What do people think of the Virgin sponsorship of BB? Weird not having those Carphone warehouse ads i think.

TV advertising uplifts

MO — Fri, 01 Jun 2007 13:30:24 GMT

I'm writing a business plan for a marketing investment into a brand that has never done TV. I'm struggling to pin down my agency on what uplift from TV advertising I can expect. It will be a medium-weight campaign of 100 ratings per week for four weeks.

Advertiser Funded Programming

MO — Thu, 24 May 2007 15:45:50 GMT

I'm interested in advertiser funded programming, but I use quite a small media agency who has no experience in it. What is the latest thinking on it, and how widespread is its use?

Econometric Modelling

Bazza — Fri, 18 May 2007 11:08:09 GMT

Can anyone give me a brief overview of econometric modelling and its costs? I only spend about £2 million a year, and I've heard that to be reliable, these models cost around £200k. Also, how do you quantify the benefits of installing one?

Minimum weights for retail campaigns

ChRiS — Wed, 16 May 2007 11:46:39 GMT

What are the minimum weights on TV for retail campiagns? My media agency (who shall remain nameless) has constantly told me I can get away with as low 70 ratings, but I can see people like M&S are going much much heavier than that. Is there a consensus out there?

Men get paid more then women

Megs — Tue, 24 Apr 2007 17:24:53 GMT

I need to rant... Men are STILL getting paid more than women. I thought this was true for more senior positions (which makes my blood boil), but i've just found out that a male colleague gets paid £6K more than me a year and we do the exact same job. This is utterly ridiculous.

mens magazine sales & advertising

Lau — Mon, 05 Feb 2007 18:20:19 GMT

I have traditionally advertised in mens magazines, because of the targetting. However, sales figures are in free fall. My agency are cock-a-hoop because they are getting great rates, but are they great value?

Indian Tourist Board

BillyB — Tue, 30 Jan 2007 17:56:49 GMT

I love what the Indian Tourist Board did with Jade Goody. Inspired and quick off the mark. http://www.utalkmarketing.com/Article.aspx?id=1050

Has any brand done anything similar?

Google Advertising

MO — Fri, 24 Nov 2006 11:21:06 GMT

Does anyone find Google Advertising a nightmare to deal with? I am having some major problems.

Council restrictions

MelL — Tue, 21 Nov 2006 13:11:26 GMT

Does anyone know the council restrictions for outdoor advertising? For example, a big banner covering the side of a building?

Just a buyer

MO — Fri, 24 Nov 2006 11:29:14 GMT

I don't need a full service advertising agency, just a buyer. Can any one recommend someone?

Outdoor sites

SteveG — Fri, 24 Nov 2006 11:44:37 GMT

I'm looking at some outdoor sites in central London. I really want something near Buckingham Palace. Does anyone know of a billboard site nearby?