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Forum Newbie
Group: Forum Members
Last Login: 14/07/2008 13:29:07
Posts: 3,
Visits: 2,039
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| The new Guinness ad is the most expensive yet for the brand costing £10 million. Money well spent? What do you think?
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Forum Newbie
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Last Login: 12/12/2007 15:32:59
Posts: 5,
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| Yes I do. The production behind this is top class, and it encompases everything a great ad should.
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Forum Newbie
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Last Login: 14/11/2007 10:00:44
Posts: 8,
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| Nope. I dont think it is worth the money. The TV ad is SO familiar, I am sure I have seen something very similar before, but I just can't remember what- anyone??
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Forum Member
Group: Forum Members
Last Login: 17/09/2008 14:54:06
Posts: 35,
Visits: 471
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| Yeah, it was for a car. Honda I think. £10 million. I hope Guinness paid the villagers well and made soms investment in the village rather than just swanning in, shooting their £10 million ad and f**king off!
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Forum Newbie
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Last Login: 20/11/2007 13:34:12
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| SORRY, but this ad sums up self indulgent and poor advertising agency production value! I cannot see 10million pounds worth here, a total waste of clients money. 2million maybe, but £10 is a joke!
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Forum Guru
Group: Forum Members
Last Login: 21/09/2008 12:28:48
Posts: 51,
Visits: 442
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| I think Fallon has done another great job here, real aspirational hero in advertising. I don't think it matters on the budget they have spent on the advert. It is a good advert but after the suffer ad quite a few years back they have something to live up to, and they haven't yet. This ad was by the sounds successful, its created awareness, its been put onto marketing sights like this, even appeared in the Metro. In terms of exposure, very well planned. The ad doesn't do it for me but maybe it isn't targeted at me! Kind regards Si
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Forum Newbie
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Last Login: 04/01/2008 11:08:25
Posts: 9,
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| Great advert, usually a large amount of money is spent, and the more value TV advertising becomes. I love this ad, since we as kids loved that Mouse Trap Game, seeing the formation of the circuit clash in a flow, leading to the trap trapping the opponents mouse as it sits on the cheese, and you've landed on the 'turn the crank'. Then there were the Honda ads, using the same flow method, with car part clashing in a flow, before seeing the whole Honda car introduced. Then now Guiness. With dominos and peoples items clashing in a flow, until a model of a glass of Guiness is introduced. This is wonderful creativity, and we continuously watch in wonder to find out what the final product is going to be. This method of creativity shall attract an audience to an ad instantly. Attention remains for longer. More creativity like this should appear in TV advertising, and as agreed £10 million well spent, as long as the ad makes continuous 'History of creativity.'
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Junior Member
Group: Forum Members
Last Login: 15/09/2008 14:36:03
Posts: 14,
Visits: 55
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| i prefer honda's, not only cos it's got a better fit, but due to aesthetic reasons. it is also true that guiness' has a deeper emotional takeout, but...don't see it's bringing anything. creativity for the sake of it, and even so, domino effect is very hackneyed...very much disgusting ammount of money terribly spent i reckon
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