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Forum Member
 
Group: Forum Members
Last Login: 17/09/2008 14:54:06
Posts: 35,
Visits: 471
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| I've been reading that Nokia are to sponsor the Christmas lights on Regent Street. Now I appreciate Christmas is the biggest time of the year for retailers but is this really necessary? Where will it end? Those in-car pine tree shaped air freshers sponsoring the Christmas tree in Trafalgar Square. Nokia's sponsorship - a step too far? What do you think?
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Junior Member
Group: Forum Members
Last Login: 01/07/2008 15:31:06
Posts: 12,
Visits: 251
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| What has Nokia got to do with Christmas lights anyway? Arent they a phone company? Am I missing the point?
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Forum Guru
Group: Forum Members
Last Login: 21/09/2008 12:28:48
Posts: 51,
Visits: 442
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| Well, its like asking why do Orange sponsor festivals. When ever there is a communication campaign like this there must be hard planning and reasoning behind it. As rational customers we may not be able to understand what it is for. It could well be to create action for the christmas sales of mobile phones. Its a complex message which could trigger an arousal to choose that brand over another brand.
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Forum Newbie
Group: Forum Members
Last Login: 11/01/2008 12:15:33
Posts: 3,
Visits: 45
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| Yes, it is a complex message. A more fitting sponsor would have been a light bulb brand!
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