SEM and SEO
 
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Posted 05/07/2007 17:54:04
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What’s the difference between SEM and SEO?
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Posted 06/07/2007 15:56:22
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SEM is Search Engine Marketing. It refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These advertisements are generally purchased from Google or Yahoo!

It is also 'Pay Per Click' (PPC) which is text advertising delivered in response to 'trigger' words typed into the search box.

SEO is Search Engine Optimisation. It is the process of building pages in a manner which enables the pages to rank highly in 'algorithmically' determined search results, which are generally displayed on the left hand side of the page. The 'algorithmic' results are independently determined by the search engine's own mathematical algorithm, and are based on relevance to the search phrase.

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