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Forum Member
 
Group: Forum Members
Last Login: 06/07/2007 16:00:55
Posts: 26,
Visits: 13
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| I'm writing a business plan for a marketing investment into a brand that has never done TV. I'm struggling to pin down my agency on what uplift from TV advertising I can expect. It will be a medium-weight campaign of 100 ratings per week for four weeks.
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