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Junior Member
 
Group: Forum Members
Last Login: 19/06/2008 15:25:09
Posts: 23,
Visits: 14
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| It seems that the limited marketing Primark did for the launch of the new store in Marble Arch has paid off. I heard that they had to open the doors 15 minutes early as they feared people in the queue would break the doors down! I went along yesterday thinking that it would be less busy but there was a queue all the way down to Park Lane, about 300 people. And all to buy some cheap clothes. Is it really worth it?!
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Junior Member
Group: Forum Members
Last Login: 24/05/2007 10:09:44
Posts: 12,
Visits: 7
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| I went on Tuesday and the queue was still right up to Park Lane. I give up (for a few more days!)
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Forum Newbie
Group: Forum Members
Last Login: 06/12/2007 15:39:14
Posts: 9,
Visits: 22
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| I have a theory. I dont want to stat a rumour (!) but i had a good old look in the windows at Primark and the shop was pretty empty. I think they are making people queue outside for the publicity...
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Junior Member
Group: Forum Members
Last Login: 19/02/2008 18:05:45
Posts: 16,
Visits: 169
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| Funny you should mention that, i noticed the same thing on Wednesday. We were in the queue for ages but when we finally got in, it was pretty empty.
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Forum Member
Group: Forum Members
Last Login: 05/11/2007 10:11:37
Posts: 32,
Visits: 39
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| Great idea though. Everyone is talking about it, good way to create hype! P.S. Does anyone know why the pronunciation of 'Primark' has suddenly changed?
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Forum Newbie
Group: Forum Members
Last Login: 06/12/2007 15:39:14
Posts: 9,
Visits: 22
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| Yeh. It used to be 'PrImark', and now it's PrEmark'. What's going on there then? Are they trying to re-invent themselves?
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