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Junior Member
 
Group: Forum Members
Last Login: 04/12/2007 15:11:24
Posts: 12,
Visits: 29
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| I am suddenly under pressure from the CEO downwards to produce digital marketing plans. Except no one has given me any training or advice at all!
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Forum Member
Group: Forum Members
Last Login: 09/09/2007 16:18:20
Posts: 28,
Visits: 2,833
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Forum Member
Group: Forum Members
Last Login: 11/04/2008 11:40:33
Posts: 35,
Visits: 219
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Forum Newbie
Group: Forum Members
Last Login: 26/11/2007 11:00:09
Posts: 9,
Visits: 22
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| My advice would be teach yourself about google and search first, as this will be the cornerstone of any strategy. As well as this site, there are specialist sites like searchengineguide.com
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Junior Member
Group: Forum Members
Last Login: 04/12/2007 15:11:24
Posts: 12,
Visits: 29
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| Thanks very much folks. Does anyone know of any actual training courses i should go on?
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Forum Newbie
Group: Forum Members
Last Login: 04/04/2007 18:31:27
Posts: 2,
Visits: 2
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| I'm pretty certain that the CIM (Chartered Institute of Marketing) runs such courses. Failing that, just have a chat with agencies who specialise in digital media and get a good all round feel for what resource is out there - you'll learn by definition just by the conversations you have with the professionals, and it'll give you an idea of costs. www.FridgeUK.com, for example....
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Forum Newbie
Group: Forum Members
Last Login: Today @ 15:54:30
Posts: 3,
Visits: 2
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Maybe suggest to look to improve their website, using information architecture.
It increases ROI, vistor traffic, time on site, sales conversions, user experience etc.
Here are a few articles you could look at
http://www.per-so-na.com/experience
www.iainstitute.org/
http://www.sitepoint.com/article/architecture
or maybe look into SEO, pay per click, viral marketing
hope this helps 
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