mens magazine sales & advertising
 
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Posted 05/02/2007 18:20:19
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I have traditionally advertised in mens magazines, because of the targetting. However, sales figures are in free fall. My agency are cock-a-hoop because they are getting great rates, but are they great value?
Post #414
Posted 07/02/2007 15:24:29
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Utalk says: The next set of ABC's next Thursday will give you some of the information you need. We see men's magazines declining year on year by between 15 and 20%. Pretty catastrophic! So your discounts should be reflecting at least that.
Post #426
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