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Forum Member
 
Group: Forum Members
Last Login: 14/05/2008 15:15:51
Posts: 30,
Visits: 164
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| I was interested to read that OMD UK has developed its own MySpace site (myspace.com/omduk). What do people think of agencies having a MySpace presence and is it of value to marketers?
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Forum Member
Group: Forum Members
Last Login: Yesterday @ 16:54:36
Posts: 35,
Visits: 424
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| Social networks are definitely the place to be and good on OMD for being the first agency to have a presence there. It's a great place to check out their work. I might recommend to my boss we do the same thing.
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Junior Member
Group: Forum Members
Last Login: 01/07/2008 15:31:06
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Visits: 251
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| I think it is strange for agencies to get involved with social networks like My Space as I am not sure what the aims of doing so ae. It is to raise awareness with potential clients? If so, I dont think it is the right place to do so. However, if it is to raise awareness with the general public, then the opportunities are endless!
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Forum Newbie
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Last Login: 12/12/2007 15:32:59
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OK so admittedly a media agency may not be as rock'n'roll as some of the bands on MySpace, but with a potential audience of millions to tap into it's not a bad place to be. Or is media the new rock'n'roll? Hmmmm.......
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Forum Newbie
Group: Forum Members
Last Login: 25/06/2008 17:05:30
Posts: 7,
Visits: 492
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| Trade press and speakers at events this year are all discussing the rise of social media and its ever increasing power to engage with an existing and potential audience. It is slowly becoming a tool every marketer should include in their marketing strategy so i think OMDs mayspace page is innovative and will be the first of many. Thoughts...
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Forum Member
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Last Login: 29/05/2008 14:25:28
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| I agree Jim, social networking space is the area to be creative. In the digital age traditional marketeers might loose their profile if they are unable to adapt. Over the next fre years new theories and experts will arise.
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Forum Newbie
Group: Forum Members
Last Login: 25/06/2008 17:05:30
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Forum Newbie
Group: Forum Members
Last Login: 04/04/2008 18:03:37
Posts: 2,
Visits: 6
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| Its horses for courses. Any brands who include, as part of their target market, people under the age of 35 (and particularly the 'youth market') must have their heads in the sand if they think they can dismiss Social Networking from their plans (or at least give it due consideration). Brands looking to appeal to the coffin-dodging end of the market need be less concerned. Whether it be Bebo, Myspace, Facebook, Mpora or any of the other ones out there it is ALL about permission marketing. If you haven't already seen it check out Seth Godin's presentation to Google on YouTube - http://www.youtube.com/watch?v=AZnYRaQfjK4 As far as Agencies having their own profiles... Hmm, early adoption or inappropriate brand positioning? For me the jury's still out but you can rest assured that other agencies will feel that they have to follow suit to avoid being left out. <Baaaaa!>
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