The best stories today from UTalkMarketing

Lady Gaga and Beyonce ‘Telephone’ video is a brand showcase

Fri, 12 Mar 2010 15:11:02 GMT

Lady Gaga and Beyonce have opened the door to leading brands on the video for their new collaborative single ‘Telephone’.

Hot on the heels of Gaga’s &...

Political Parties’ online comms found lacking as election looms

Fri, 12 Mar 2010 15:11:02 GMT

The UK’s leading political parties are failing to deliver coherent policy messages to voters online, new research claims.

The findings come at a time when the maj...

Knightsbridge PLC new websites

Fri, 12 Mar 2010 15:11:02 GMT

Award winning integrated marketing agency, Cube3 has designed and developed two innovative new websites for both the retail and corporate divisions of Knightsbridge Business ...

First Apple iPad official advert

Fri, 12 Mar 2010 15:11:02 GMT

Apple decided on the occasion of the Oscars to air the first official advert for its own star, the new iPad.

The work is standard Apple fare featuring the product&rsq...

Why social media marketing is key to recruiting graduates

Fri, 12 Mar 2010 15:11:02 GMT

By Keith Wells, Group Managing Director, Turquoise Brand Consultants.

The true impact of social media on many areas of business life is still up for...

How to successfully use mobile for location-based marketing

Fri, 12 Mar 2010 15:11:02 GMT

By Maarten Mes, managing director one2many.

On the surface the mobile phone represents an ideal marketing channel. It is the most ubiquitous personal dev...

OMD Sense. How mobile innovation is shaping marketing practices

Fri, 12 Mar 2010 15:11:02 GMT

Mobile’s success will come about through the convergence of new hardware technologies and new software development that makes the most of them.

The iPhone has ach...

How Britvic lifted Tango sales through a Facebook application

Fri, 12 Mar 2010 15:11:02 GMT

Background

Britvic Soft Drinks, the UK’s leading soft drinks business, is dedicated to creating and building brands. Tango is one of the company&...

Why ‘March Madness’ will provide a welcome lift for ad industry

Fri, 12 Mar 2010 15:11:02 GMT

Coverage of the NCAA Division I Men’s Basketball Championship will push the combined value of TV and digital to marketers back in the spotlight, an expert has predicted...

How brands can harness the huge potential of magalogs

Fri, 12 Mar 2010 15:11:02 GMT

By Charles Ping, Communisis.

The lines between traditional product catalogues and editorially focused magazines have been gradually blurring over recent ...

How Kodak is using social media to convert users into consumers

Fri, 12 Mar 2010 15:11:02 GMT

By UTalkMarketing Editor, Clark Turner.

For marketers Social Media remains a dark horse – a powerful but problematic tool that requires a marketing re-...

‘Media Person of the Year’ goes to Facebook founder

Fri, 12 Mar 2010 15:11:02 GMT

Facebook has changed the face of media and communications and thus its founder, Mark Zuckerberg, will be honored at this year’s Cannes Lions advertising festival as its &l...