RESEARCH
RESEARCH OF THE WEEK

Major brands missing out with social mediaMajor brands missing out with social media
Major brands across the travel and financial sectors are missing out on potentially massive revenues by failing to engage and capitalise with large numbers of consumer support groups on social networks. That’s according to the 2008 Soc...

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LATEST RESEARCH

Marketing salaries - who pays the most?Marketing salaries - who pays the most?
We can tell you

Want to earn more? Get to the pub.Want to earn more? Get to the pub.
People who frequent the pub earn more than those who dont

Grocery market share competition intensifiesGrocery market share competition intensifies
Tesco’s lead challenged

Social marketing fails to win brand advocatesSocial marketing fails to win brand advocates
Marketers need to take note

Digital TV now in 85 per cent of homesDigital TV now in 85 per cent of homes
New Ofcom findings

Online datingOnline dating
European market to double by 2011

Green Consumer, Green Citizen? Green Consumer, Green Citizen?
Latest from The Henley Centre

Jo Rigby: Understanding the over 50's consumerJo Rigby: Understanding the over 50's consumer
In-depth survey

Orange 'Gigs and Tours' advert Orange 'Gigs and Tours' advert
Latest from Fallon

How to get the best from a mobile workforceHow to get the best from a mobile workforce
Latest research findings

CoolBrands 2007 Key TrendsCoolBrands 2007 Key Trends
Making sense of the findings

The Conscientious ConsumerThe Conscientious Consumer
OMD Sense findings

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