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MARKETING INFORMATION & MARKETING GUIDES

MARKETING GUIDE OF THE WEEK

How the latest change to Google AdWords will impact youHow the latest change to Google AdWords will impact you
By David Towers, Director of Search and Digital Projects, & Wing Lo, Performance Director, EMEA, MEC On August 14th 2014, Google announced that in late September 2014 they will be removing the ‘close variant’ matchin...


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LATEST HOW TO GUIDES

How the latest change to Google AdWords will impact youHow the latest change to Google AdWords will impact you
David Towers, & Wing Lo, MEC


How to see guaranteed returns instantly through programmatic advertisingHow to see guaranteed returns instantly through programmatic advertising
Charlie Faulkner, Manage.com


How charities can act like big brands and become household namesHow charities can act like big brands and become household names
Melissa Reeve, Rufus Leonard


How to use mobile wallets as your new marketing campaign tool How to use mobile wallets as your new marketing campaign tool
Francisco Belo, Passworks


The art of being mobile: how to engage customers on the goThe art of being mobile: how to engage customers on the go
Anthony Wilkey, SmartFocus


Tackling a cat’s cradle – how to streamline the creative process in modern marketing Tackling a cat’s cradle – how to streamline the creative process in modern marketing
Jan Quant, Screendragon


How to maximise your video marketing for 2014How to maximise your video marketing for 2014
Matt Pierce, TechSmith


How the search box can increase marketing campaign effectiveness How the search box can increase marketing campaign effectiveness
Marcus Law, SLI Systems


How to use Google Glass for commerceHow to use Google Glass for commerce
Philip Rooke, Spreadshirt


How to use web analytics to make your site work harderHow to use web analytics to make your site work harder
By Tim Langley, CANDDi


How to make your brand data work harder onlineHow to make your brand data work harder online
Robin Davies, Mediaplex


How to drive revenue directly from mobile marketing campaignsHow to drive revenue directly from mobile marketing campaigns
James Marscheider, Oxygen8


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