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MARKETING NEWS

Jean Paul Gaultier partners with EvianJean Paul Gaultier partners with Evian
New limited edition bottles


Paddington Bear’s Marmite banned in schoolsPaddington Bear’s Marmite banned in schools
High salt content


Other News

  • Zuckerberg asks Facebook users to share their stories
  • High street banking brands lose consumer trust
  • Win a Marketing Director’s Handbook worth £50
  • The way the internet is changing consumers' attitudes towards brands
  • MG OMD Media Marketplace. Online overview August.

Press Releases

  • New swift cover viral challenges film makers
  • Virgin games appoints dgm

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MARKETING HOW TO GUIDES

How to understand you customers – ask them ‘why?’
By Chris Hancock, Managing Director, Gasbox


How to get the most out of your PR consultancy relationship
By Adrienne Routledge, director, Sapphire Public Relations


How to market to mobile operators
By Jote Bassi, Vice President of Global Sales and Marketing, Anam


How to improve your email reputation
By Paul Bates, UK Managing Director, StrongMail


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MARKETING ANSWERS

New Business

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ADVERTISING SHOWCASE

Guinness World Records '3D'


Guinness World Records '3D'

Tourism Australia 'Walkabout'

Editor's Pick. IBM 'Fight Carbon'


 

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MARKETING CASE STUDIES

Christian Aid 'Ctrl.Alt.Shift'Christian Aid 'Ctrl.Alt.Shift'
Comic appeals to YouTube generation



Comfort Tempting Nature and Tropical BurstComfort Tempting Nature and Tropical Burst
Competitions tempt new customers



Stella Artois 'Love Your Local' Stella Artois 'Love Your Local'
Community spirit versus anti-social behaviour



Alliance and Leicester PR campaignAlliance and Leicester PR campaign
Emotional connection with bank sought



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MARKETING RESEARCH

Spanish and Dutch Europe’s most ardent social networkers
New insights from SSI


Mobile payments to grow 10 fold by 2013
Positive outlook for platform


Women still spending on luxury items
New findings from IPC Media


Internet advertising leaps ahead
Spend defies tough market conditions


Elderly unaware of helpful products
New consumer findings


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Product Marketing Assistants
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FEATURED STORIES

How to beat the credit crunch using internet marketing
By Jack Willington, IAB

How to beat the credit crunch using internet marketing

How to win friends and influence people online
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How to win friends and influence people online

How to protect your marketing budget
By David Arrowsmith, Aprimo

How to protect your marketing budget



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