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ADVERTISING CAMPAIGNS

Kit Kat 'Senses'

Agency: JWT

Client: KitKat

When is a a girl band not a girl band? When it's Sarah Harding and a band.

Recent rumours hit the tabloids recently that the party animal was set to leave Girls Aloud.

The obvious PR course of action? To show the girls united.

But what have we here? Sarah in a starring role in the new ad for KitKat Senses, with her band mates left standing in the shadows.

Remember what happened to H and Claire when they left Steps to embark on a separate successful career? No, neither do we. A great pop warning for Sarah, perhaps.

AJR


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