England ’96 players Paul Ince, Les Ferdinand and David Seaman reunite for this latest campaign by Nivea For Men to run throughout the Euro 2012 Football Championship, as part of the brand’s association and support of the England team.
On the back of the successful ‘Chorus of Pain’ TVC which ran in March, Draftfcb has used the same concept for this new commercial to promote its ‘Sensitive’ range for men.
The TV spot shows the three players indulging in some painful looking face shaving activity in the bathroom, with their screams forming a catchy melody. The spot also includes a surprise appearance by Terry Venables, their former England manager, who silences the screams with the ‘Sensitive’ products.
The campaign includes print, digital and viral activity.