Agency: AMV BBDO
This £5m integrated campaign for tea brand Twinings breaks during ITV's X Factor on October 1.
Aimed at a female audience, the animated ad sees a woman struggling to keep control of a rocky boat at sea, before reaching a calmer shore where a nice cup of tea is waiting. The concept of the ad is that Twinings "Gets You Get Back To You".
The adwas created by AMV BBDO.